Bordeaux 2014 Primeur Press Update – clever properties sell out within hours due to reasonable pricing and weak euro

MayJune 2014 216 Haut Brion and La Mission have just released prices this morning echoing the pattern set by Mouton, making the 2014 the lowest price since 2008. High scores will make it a hot potato! “Haut Brion and La Mission Haut Brion have released this morning at the ex-London price of £191.66 and £116.66 per bottle respectively. Haut Brion’s release price of £2,300 per case of 12 bottles or £1,150 per six represents a 4.16% reduction on their 2013 release price and the lowest since 2008.  Haut Brion’s price mimics that of Mouton Rothschild’s which was released last week and sold out on the same day. The cheapest physical vintage of Haut Brion on the market is currently the mediocre 2007 and slightly better 2008, these trade at £2,500 per case of 12. The average current price of Haut Brion since 2004 is  £3,387.50 and as such £2,300, offers a real incentive to buy en primeur. The 2014 Haut Brion scored 95-98 from James Molesworth (WS) of the Wine Spectator, one of his wines of the vintage. It received 95-96 from James Suckling (JS), 93-95 from Neal Martin (NM) and 96 from Tim Atkin. This is an excellent Haut Brion, one sure to receive a very favorable score from Robert Parker once he tastes it from bottle in two years and one of their finest vintages of the last 10 years” Mouton one of the first to release (end of April) and kickstarted the 2014 Primeur campaign “Mouton Rothschild this week went to the market ahead of its First Growth rivals, releasing its grand vin at 240 euros ex-Bordeaux, around 11% higher than its 2013 en primeur wine. Although most merchants and some chateaux have called for price cuts for Bordeaux 2014, Mouton’s offering was welcomed by several UK merchants as a good deal compared to back vintages already on the market – particularly because of the weak euro currency. ‘Mouton works for the UK market as it is the cheapest on the market at £2340.00 for 12 bottles and the wine is a definite improvement on the 2013, which is £2,400.00 for 12,’ said Max Lalondrelle, fine wine buying director at Berry Bros & Rudd. ‘They have released virtually the same amount as last year so not much to go round.’ Giles Cooper, at Bordeaux Index, added, ‘Overall you would have to say Mouton have got it right’. He said the 2014 would cost consumers £500 less than the cheapest physical vintage, the 2007.” Read more at  Lynch Bages steals the show with clever pricing… “As expected, most merchants report that there is a split emerging between those estates offering genuine reasons for buying at this early stage, and those who have priced too highly and therefore are finding little response. The other key movement this week has been on the 2012 vintage, which is seeing an upswing in sales of the now-bottled wines due to the release yesterday of Robert Parker’s in-bottle scores. Lynch Bages was a good example of an estate offering good incentives, he said. ‘Lynch is known for pricing well on release and performing well from barrel to bottle. For example, the average bottle price from 2004 to 2013 is £67.50, or £810 per case of 12; the 2014 release is a 30% reduction on this, thus providing an incentive to buy and hold en primeur. In fact, from the release price to the current market price, Lynch Bages has returned an average of 36% since 2004.'” Angélus, La Lagune, Lafon Rochet, Beychevelle, Duhart Milon and Palmer have released so far….Figeac yet to reveal their prices Read more at  

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.